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In The News

NFC-enabled vending machines arrive in Pakistan
March 24, 2015, Karachi, Pakistan – Wavetec – A Pakistani technology company headquartered in Dubai is launching the country’s first near field communication enabled vending machines in April 2015, Digital Payments reports. | READ MORE
 
K-Cup recycling program looks to expand to Alberta
March 23, 2015, Kamloops, B.C. – A B.C. program that recycles Keurig coffee K-Cups into cement has been so successful that it may expand into Alberta, CBC News reports. | READ MORE
 
Featured Video Of The Day
Canadians drinking less coffee overall but millennials drinking 6% more
March 25, 2015, Toronto – Changing consumer preferences and the popularity of in-home brewing devices have led to a decline in out-of-home consumption, but consumption by millennials is up, suggests an NPD Group report.  | READ MORE
 
Study suggests Canadians' most trusted brands
March 20, 2015, Toronto – Lays is Canada's most trusted chip brand, Nestle its most trusted water brand and Coca-Cola its most trust soft drink brand, according to a poll of more than 65,000 Canadians who participated in the 2015 BrandSpark Canadian Shopper Study.  | READ MORE
 
New 3 Musketeers campaign answers question of 'Why 3?'
March 18, 2015, Hackettstown, NJ – Mars Chocolate North America has launched a 3 Musketeers bar "Why 3?" campaign to attract younger customers.  | READ MORE
 
Can 'smart' vending machines be future of retail, marketing?
March 18, 2015, Philadelphia – Snackbot, an enhanced snack machine that quizzes employees on Campbells' history, products and marketing efforts in exchange for products or gadgets, is an example of how brand marketers might attract rather than repel customers, a Philadelphia Business Journal article suggests. | READ MORE
 
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