Oct. 16, 2008, Winnipeg - Pollard Banknote is pleased to announce that
its partnership with the Maryland Lottery has resulted in a welcome accolade
for Dubble Bubble Doubler, a licensed product featuring the retro Dubble
Bubble(R) brand. The Maryland Lottery's Dubble Bubble Doubler was named "Best
New Instant Game" at the North American Association of State and Provincial
Lotteries (NASPL) 2008 conference in Philadelphia, Pennsylvania.
This recognition follows last year's NASPL award for Best New Instant
Game for Loto-Quebec's 10 000 a l'heure-developed by Loto-Quebec and printed
by Pollard Banknote.
The Maryland Lottery's Dubble Bubble Doubler has been blowing away
players since its March 10th launch, quickly becoming the top-selling $2 game
in the Lottery's history. After ten weeks, the game generated sales that more
than double the typical sales of games at the $2 price point.
"The Dubble Bubble property has been great for us," said Buddy Roogow,
Director of the Maryland Lottery. "The game presented the perfect opportunity
to create an inclusive marketing campaign that lets everyone in on the fun and
excitement. The attention Dubble Bubble Doubler has earned has raised the
Maryland Lottery's entire public profile in a positive way."
"We're delighted that one of our licensed products has been honored by
NASPL," said Gordon Pollard, Co-Chief Executive Officer. "This kind of
acknowledgement showcases the power of integrated marketing strategies and our
licensed games. This collaborative, creative execution by the Maryland Lottery
and Pollard Banknote yielded positive results for both organizations, and we
look forward to contributing even greater successes in the months ahead."
Tapping into the strong association between baseball and bubble gum, the
Maryland Lottery has rolled out an integrated program of promotions, event
marketing, point-of-sale (POS) support, and broadcast advertising to make sure
everyone can get a taste of the Dubble Bubble(R) experience. Key program
elements include baseball-themed prizes at Camden Yards (home field of the
Baltimore Orioles baseball team), Orioles game ticket giveaways and discounts,
and bubble-blowing contests.
Pollard Banknote offers a completely integrated marketing solution for
licensed games, including ticket design and manufacturing, prize structure
consultation, merchandise selection and fulfillment, publicity and promotional
opportunities, and second chance draw process management (including all
customer service, Internet marketing, and post-game analysis).
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