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Coke unveils its Olympic Torch Relay plans
olympictorch
 

 
Oct. 29, 2009 – The Vancouver 2010 Olympic Winter Games marks the seventh time Coca-Cola has sponsored an Olympic Torch Relay. During the 106-day journey leading up to the 2010 Winter Games, Coca-Cola will be profiling Canadians who have chosen to 'Live Positively' by committing to a more active, environmentally-friendly lifestyle.

Throughout the entire Olympic Torch Relay, Coca-Cola will profile its torchbearers who are everyday Canadians that have demonstrated their commitment to active living and/or environmental sustainability. These torchbearers have made simple, small modifications to their lives that incrementally amount to bigger and better changes - for themselves, the planet and their fellow Canadians.

"We hope our torchbearers inspire all Canadians to create their own path of "positivity" in their everyday lives and to believe that anything is possible. Our torchbearers are examples of Canadians who have taken simple steps to support environmental sustainability and active living in their communities", said Nicola Kettlitz, General Manager, Coca-Cola Olympic Project Team.

Coca-Cola Canada used a Red Ribbon Panel to make recommendations on candidates hoping to be torchbearers in the Vancouver 2010 Olympic Torch Relay.

The panel was comprised of the following health, wellness and environmental organizations: the Canadian Diabetes Association, the Canadian Society for Exercise Physiology, the Heart and Stroke Foundation of Canada, ParticipACTION, WWF-Canada and the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC). Dr. Kellie Leitch, Chief, Paediatric Surgery, Children's Hospital, London, also served on the panel.

Torchbearers were chosen through two simple processes:

1. Live Active, Live Green via icoke.ca:

Canadians who demonstrate through physical activity or sustainability that they have made a commitment to the Olympic values

2. Sogo Active via sogoactive.com:

Coca-Cola Canada's national youth active living program created through a partnership with ParticipACTION. While Canadians stand up and cheer on their local torchbearers, Coca-Cola will be sharing moments of 'Happiness' during the torch relay with entertaining music and ice-cold Coca-Cola, which is packaged in a commemorative aluminum bottle.

Coca-Cola will also be part of the Vancouver 2010 Olympic Torch Relay's 189 city celebrations. The Coca-Cola experiences attendees can enjoy:

  • Being mystified by the extraordinary world of Zero Gravity Circus -where anything is possible
  • Seeing rare Olympic Torches dating back to 1948
  • Taking a picture with the Vancouver 2010 Olympic Torch
  • Enjoying an interactive drummer to get the crowd all jazzed up for
  • Coca-Cola's Open Happiness stage show

Meet the Coca-Cola Torchbearers
Friday Oct. 30, 2009

Neil Harbun - First Coca-Cola Torchbearer, carrying the Olympic Torch in Victoria, B.C

On January 11, 1988, Harbun was born and just 50 hours after giving birth, his mother carried the Olympic Torch through Wabigoon, Ont. Now 21 years later, Harbun will carry on his family's tradition by being a Coca-Cola Torchbearer. His mother's actions have always inspired Harbun to live an active life. He grew up playing football, volleyball, track and field, wrestling and basketball. His favourite sport is football and in 2008 he was National Champion with the Vancouver Island Raiders. With his teammates, Harbun reached out to youth in his community to encourage active living - mainly through running camps for children. He also volunteers with the Children's Wish Foundation and coaches the junior varsity football team at River East Collegiate in Winnipeg, Man. Currently, Harbun is studying sciences at the University of Manitoba. With this degree he hopes to help and encourage others to Live Olympic not only by his profession, but by example. 

David Calder - carrying the Olympic Torch in Victoria, B.C.

When Calder is not competing at the Olympics he is helping deliver them. As a B.C. public servant, Calder has been working on the delivery of the 2010 Winter Olympic and Paralympic Games. Calder has rowed for 17 years and has represented his community, his province and his country with honour and pride. Before his silver-medal performance in China (with partner Scott Frandsen), Calder won 12 National Championship titles, 11 World Cup medals and three World Championship titles. If Calder can find enough funding, he plans on racing at the London Olympics in 2012 with one goal: a Gold Medal. Calder has been involved with a community-based rowing program for at-risk youth since 2000 and is now the national spokesperson for Dynamic Opportunities For Youth. Finally, Calder has worked hard for the successful launch of an environmental public engagement initiative called Project Blue Sky (www.projectbluesky.ca). The initiative uses the 'star power' of Olympic, Paralympic and other athletes to encourage everyone to reduce their personal carbon footprint. Sharing stories, building communities and connecting with your favourite athlete are ways that the project draws users.

Chris Kantowicz - carrying the Olympic Torch in Victoria, B.C.

Kantowicz's career has spanned various leadership roles in both the arts and sustainability fields - always balancing economic concerns with the equally valuable artistic, social and environmental ones. An MBA from the Sauder School of Business at UBC supports this experience with specializations in sustainability and strategic management. Kantowicz currently is a project lead on Project Blue Sky, which encourages everyone to join Canada's top athletes in an online community taking positive steps to fight climate change - by tracking your carbon reductions by logging the kilometres you walk, cycle or ride public transit. (www.projectbluesky.ca)

Jason Mackay - carrying the Olympic Torch in Central Saanich, B.C.

Mackay's father was an electrician, so from an early age he was taught the importance of being aware of his energy consumption. His family made sure to switch off lights and turn off the television, so they could conserve energy-and save money! Now Mackay works fulltime for a power distributer in British Columbia to create awareness of the importance of power conservation. In his personal life, Mackay and his friends started a video production company, which creates films that focus on the human element of energy conservation. In his work life, Mackay developed a series of online videos that could educate the public on how to be more energy efficient and sustainable. Through tips like how to draft proof your home, use energy efficient lighting and cut back on water usage, Mackay has proven to be an excellent steward of energy conservation in British Columbia.

Kristy Aikman - carrying the Olympic Torch in Songhees, B.C.

Aikman, from Port Alberni, British Columbia has always had a passion for active living. She uses physical activity to inspire others and to raise money for a very important cause. Aikman, with two of her friends, recently set out to raise $10,000 for the Leukemia Ward at BC Children's Hospital. They organized a walk from Port Alberni to Nanaimo and accomplished the strenuous 13.5 hour trek while raising over $3,000. In April 2009, they raised another $1,000 when they collaborated with other volunteers to plan an event on the Simon Fraser University campus that included dancing, singing and other fitness activities. Aikman and her friends are using physical activity as a vehicle for change.

Saturday, October 31st

Carolyn Murray - carrying the Olympic Torch in Cowichan Bay, B.C.

Murray recently experienced the magic of the Olympic Games as a competitor in the 2008 BeijingVancouverBeijing was the closing ceremony where she could feel the true spirit of the games. Having achieved her goals in sport, Murray has chosen to pass on her experience and knowledge to the future Olympians in Triathlon. She coaches the Junior and U23 Development athletes in Victoria and is working to give them the tools they need to be successful athletes. She hopes that one day she will see some of these athletes in future Olympic Games. Although she is not competing anymore, the value of being active in sport is still present in her everyday life. She works to be a strong model for the younger athletes. Murray is excited to be a Coca-Cola Torchbearer as it will allow her to once again feel the Olympic magic. Olympic Games. Since a young age, Murray has been involved in sports. After many years of hard work, she qualified for the Olympic Games in Triathlon. The experience was something Murray will never forget and she can feel the same energy building as the 2010 Winter Olympics in approach.

Hailey Toriglia - carrying the Olympic Torch in Cedar, B.C.

Toriglia wanted to help save the planet, so the first thing she did was challenge her family to recycle. She found that with very little effort, her Blue Box was overflowing with recyclables - ones that before would have been sent to a landfill. Toriglia's father, a 'pack-rat', taught her how to reuse all sorts of treasures that had been sitting around their home. What they could not use in new and interesting ways were donated to their local thrift shop. Soon after, Toriglia wanted to decrease what went into their Blue Box by trying to reduce some of the plastic containers they purchased. She also planted a vegetable garden at her and her grandparent's home, so they could enjoy local, fresh produce while reducing the amount of waste they produced. Toriglia's entire family is making changes to their daily routines (shorter showers, turning off the lights and putting on a sweater instead of turning up the heat) all in an effort to reduce their impact on the environment - they are even converting their swimming pool heater from gas to solar. Toriglia also started walking everywhere she can, which is great exercise and doesn't burn gas!

James Mather - carrying the Olympic Torch in Mill Bay, B.C.

Mather plays on his school rugby team and plays hockey in his community. Mather has played school and community soccer, he swims and he alpine races. At home, he prefers to do active, outdoor chores and often rides his bike to get around. Mather goes to the gym every day after school to enhance his performance in competitive sports and enjoyment of recreational activities. His efforts towards leading a healthy and active life have inspired his mother to go to the gym with him. As a result, his mother has benefited from lowered cholesterol, stronger muscles to support arthritic joints and greater enjoyment of other activities. Mather, during a five-day school trip, camped on a lake during the night and rock climbed throughout the day. Some of his fellow classmates were too scared of heights to try rock climbing, so Mather persuaded them to try it and overcome their fears. They ended up loving the sport and had Mather to thank. Mather's leadership taught him that the value of an active lifestyle goes beyond physical fitness as it also provides a sense of accomplishment and achievement.

 
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