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Feb. 8, 2010, Toronto –Vending machines are
front and center in a new marketing campaign launched this week by Food
Network Canada to drive awareness of the premiere of the new series Top
Chef Masters.
The series began airing in Canada on Jan. 4 following its original
broadcast in the U.S. last fall. On Top Chef Masters, 24 master chefs
play for $100,000, awarded to the winner's favorite charity, and the
title of Top Chef Master. The competition includes a "quickfire
challenge" that measures basic skill sets, and an elimination that
tests ingenuity and creativity as the chefs attempt to please both
diners and judges in order to progress to the finals | READ MORE
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