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2020’s Best New Products for Vending

September 9, 2020

Image courtesy of Black Diamond

Market research firm BrandSpark International announced the results of their 17th annual Best New Product Awards (BNPA) and new research on Canadians’ shopping habits for consumer products.

More than 16,000 Canadians voted on the latest beauty, health, personal care, food, beverage, household, pet, home goods and tech products in 70 different categories.

Innovation was strongly represented from the natural, plant-based and health-conscious realms, with winning brands including Burt’s Bees, Jamieson, Astro, Beyond Burger, and Gardein.

“There are so many new products launched each year. It is hard for consumers to know what to buy and challenging for brands to break through the clutter. Unsurprisingly, 66 per cent of Canadians rely on the recommendations of others to choose the superior products most deserving of their dollars. This is where the Best New Product Awards program comes in” said Robert Levy, President of BrandSpark International in a press release.


“The BNPAs help products stand out from competition. Year after year we see brands gain an edge in the market by leveraging their win consistently across traditional and digital media channels.” added Kim Diamond, Vice President of the BNPAs. “And we know that including the Best New Product Awards seal and claim drives ROI for the winners. The Best New Product Awards seal is the most leveraged new product seal used by Canada’s most trusted brands, and is the most influential seal in the eyes of the consumer because it is based on real Canadian shoppers across the country,” Diamond adds.

Key takeaways from this year’s BrandSpark Canadian Shopper Study:

  • The innovations that resonate with the most Canadians focus on health, taste, sustainability, effectiveness, and convenience.
  • 67 per cent say they look for new products that will “make my life easier.”
  • Sustainability is on the minds of Canadian shoppers with 60 per cent saying it is important that food products are produced following sustainable practices and 66 per cent saying they try to choose household products that are not harmful to the environment.
  • 76 per cent of Canadians agree that taste is the most important factor when buying food, but they’re also trying to eat better with 69 per cent reporting they are making changes to live healthier, remaining constant from last year’s survey.
  • Natural food continues to be a priority for Canadians with 58 per cent saying they try to buy products that are more natural.
  • Meat alternatives are growing quickly with 31 per cent reporting that they are eating less meat than 2 years ago, primarily less red meat.

Are these award-winning products on your shelves?

  • Better-for-you Candy: Smart Sweets
  • Cheese Snack: Black Diamond Combo
  • Chips: Takis Outlaw
  • Chocolate Bar: Merci Chocolate Bars
  • Cookies: Fudge-covered Oreo
  • Crackers: Triscuit Woven with Chia Seeds Rosemary & Jalapeño
  • Frozen Breakfast Bowl: CRAVE Bacon Egg Scramble
  • Frozen Savoury Snack: McCain Pizza Pockets Meat Lovers
  • Grab-and-go Meal: Sabra Avocado Toast
  • Nut Milk: Simply Almond
  • Peanut Butter/Spread: Legendary Foods Chocolate Banana Flavoured Peanut Spread
  • Plant-Based Sausage: Gardein Breakfast Sausage Patties
  • Single-Serve Coffee: NESCAFE GOLD Origins Coffee Capsules
  • Sparkling Water: S. Pellegrino Essenza
  • Yogurt: Siggi’s Yogurt
  • Yogurt with Added Probiotics: Astro Original Kefir Probiotic

Founded in 2001, BrandSpark International is a boutique research and consulting firm that provides leading organizations with the clear direction they need to optimize brand positioning, ignite brand strategy, understand the evolving omni-channel shopper and prioritize growth initiatives.