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49% of c-store food purchases unplanned: Technomic


February 9, 2015
By Canadian Vending

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Feb. 9, 2015, Chicago – Nearly half of convenience-store foodservice purchases are unplanned, says a new report from research firm Technomic.

Feb. 9, 2015, Chicago – Nearly half of convenience-store foodservice purchases are unplanned, says a new report from research firm Technomic.

However, convenience stores would be wise to emphasize quality
prepared food and beverage in order to compete with limited-service restaurants, Technomic's Canadian Convenience-Store Foodservice Consumer Trend Report suggests.

Consumers report
that more than 75 per cent of convenience-store foodservice occasions
are either for beverages or snacks, meaning meal occasions (breakfast,
lunch, and dinner) make up just one quarter, said a news release.

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Convenience stores must step up their foodservice programs by
upgrading their food's quality and freshness to rival their biggest
competitors. Consumers say higher quality and healthy options could
encourage them to buy more food at c-stores, while younger consumers – a
key demographic – demand an increased level of fresh food items at
c-stores.

"Another way to increase traffic is to cobrand with limited-service
restaurants," said Sara Monnette, senior director, Consumer Insights
& Innovation at Technomic, in the release. "Partnering with an established
limited-service restaurant offers a familiar and convenient foodservice
platform that can lead to better quality perceptions and drive retail
purchases."

Interesting findings from the report include:

  • Gen Zers and consumers earning less than $25K are most likely to purchase any type of food or beverage at c-stores.
  • Nearly half (49 per cent) of c-store foodservice purchases are unplanned.
  • Familiar chain restaurants can sway many consumers to visit one
    c-store over another for meal (42 per cent) and beverage (35 per cent)
    purchases.

Canadian Convenience-Store Consumer Trend Report