ASI Wraps Up Chicago Stay
By Cam Wood
The opening of the Amusement Showcase International (ASI) at the Hyatt
Regency Chicago (March 16-18) brought over 120 exhibitors occupying 354
booths and 3,376 attendees to see “what’s hot” for the amusement
The opening of the Amusement Showcase International (ASI) at the Hyatt Regency Chicago (March 16-18) brought over 120 exhibitors occupying 354 booths and 3,376 attendees to see “what’s hot” for the amusement industry.
The opening ceremonies included award presentations from the American Amusement Machine Association (AAMA) for Manufacturer of the Year presented to TouchTunes Music Corporation, Distributor of the Year presented to Shaffer Distributing, and the Lifetime Achievement Award presented to Jerry Marcus.
AAMA Chairman Jon W. Brady said, “I was very encouraged with the product that was shown and very happy to see that there were some great video titles that were presented at the show, as well as some merchandisers and new redemption items. Very encouraged to see these new titles from several different suppliers, such as Stern Pinball, Raw Thrills, Betson, Smart Industries, and I.C.E., just to name a few. We saw quite a few new products there and some new suppliers and manufacturers as well.”
“I was also pleased to see so many operators in attendance on Saturday, which clearly was a good draw for the show.”
AAMA President Mike Rudowicz said, “Many exhibitors were excited about the show and expressed the fact that they had a good show both in booking orders and in getting many leads. The real key to the success of the show is the business that does get booked, especially during the weeks after the show, and many exhibitors seemed to be very happy with their future business and orders.”
The Seminar Program was well-received this year with the following speakers doing an outstanding job: Michael Getlan and Ben Jones, Dorothy Lewis, Jason Asbahr and Beth Standlee. Randy Fromm was back again with his two sessions of Video Game Repair. This year, organizers also added an IALEI Educational Program on Wednesday and Thursday. Topics included marketing, merchandise/redemption, games, finance, feasibility, legal, human resources and birthday parties.
The awards were given to the Best Exhibit Design in three different sized categories (one to three booths, four to eight booths and over nine booths). They were judged on functionality, attractiveness, originality, technology and extra flair. The winners this year were Happ, TouchTunes Music Corporation and SEGA Amusements USA Inc.
The Amusement Showcase International will be held at the Las Vegas Convention Center in 2007 with a Wednesday-Friday show on March
28-30. For more information, call
708-226-1300, fax 708-226-1310 or