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B.C. coffee brand named innovative product at SIAL


April 27, 2015
By Canadian Vending

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April 27, 2015, Toronto – Doi Chaang Coffee Co.'s Social Medium
blended roast in both whole bean and aroma cup was named one of the 10 most
innovative products for 2015 by food and beverage trade show SIAL Innovation.

April 27, 2015, Toronto – Doi Chaang Coffee Co.'s Social Medium
blended roast in both whole bean and aroma cup was named one of the 10 most
innovative products for 2015 by food and beverage trade show SIAL Innovation.

A panel of expert jurors for SIAL Canada has narrowed down
the list from a total of 77 registered products from 12 countries to the
10 finalists competing for the 2015 SIAL Innovation Grand Prize Award.
The 10 prize-winning products all touch on developments that are
important to the North American food industry, Doi Chaang said in a news release. Each product aims to
bring enjoyment and pleasure to consumers through quality ingredients
and product design.

When considering each product the jury took into account
health, packaging, customer convenience, flavour and sustainability for
selecting the SIAL Innovation Finalists, which were announced at a press
conference in Toronto, on April 8.

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Doi Chaang's Social Medium Blended
roast was awarded a spot among the finalists for its innovations in
packaging, manufacturing process and marketing positioning. The Social
Medium blend is 100 per cent Arabica coffee, Fair Trade and Certified Organic,
and is available in 340-gram whole bean bags as well as in single-serve,
Keurig compatible aroma cups, which are 90 per cent biodegradable and one of the
only Fair Trade and Certified Organic coffees available for single-service use.

The announcement of the 2015 SIAL Innovation Grand Prize Award will happen during the Agrifood Export Group cocktail on April 28
following the kickoff of the three-day trade show, which runs until April 30
at the Direct Energy Centre, in Toronto.