Canadian Vending

“Be Mine?” iconic candy unavailable this Valentines Day

January 23, 2019
By Canadian Vending
Image courtesy of Spangler Candy Company

New England Confectionery Company (NECCO) gave an announcement that will break some hearts: Fans of Sweethearts, the embossed Valentine’s Day candy, to be exact.

The candy, also known as “Conversation Hearts” with messages like “Be Mine” and “cutie pie,” will not be sold in stores this February, as the NECCO company had closed. The Round Hill Investments LLC bought NECCO out of bankruptcy in May, but sold the Sweethearts brand to the Spangler Candy Company in September.

This meant a delay in the production for popular candies, including Necco Wafers; This year, there will be no Sweethearts on the shelves for Valentine’s Day. “There are a lot of manufacturing challenges and unanswered questions at this point, and we want to make sure these brands meet consumer expectations when they re-enter the market,” said Spangler Candy Company chairman and CEO Kirk Vashaw in a press release. “We look forward to announcing the Sweethearts relaunch for the 2020 Valentine season, and hope to reintroduce Necco Wafers to the marketplace in 2019.”