Jägermeister introduces spiked RTD coffee

Canadian Vending
September 06, 2019
By Canadian Vending
Jägermeister introduces spiked RTD coffee
Image courtesy of Mast-Jägermeister U.S.
Jägermeister, the imported liqueur, continues to evolve its innovation strategy with the launch of a brand-new product: Jägermeister Cold Brew Coffee.

Combining Jägermeister’s 56 herbs, blossoms, roots and fruits with the flavours of intense rich Arabica coffee and cacao, Jägermeister Cold Brew Coffee is a new iteration of the Jägermeister ice-cold shot experience. Made with all-natural ingredients, each component blends together to create a well-balanced shot, with a harmonious flavour profile.

“Inspired by the need for a complex and flavourful product that would complement those high energy moments, we at Jägermeister are continuing to innovate to meet consumer demands and flavour profiles,” says Chris Peddy, Chief Marketing Officer of Mast-Jägermeister U.S. in a press release. “We wanted to recruit a new generation of drinkers, and in order to do so, we knew we had to create the perfect liqueur to be enjoyed across numerous occasions. Jägermeister Cold Brew Coffee presents consumers with a premium product that will embrace the unexpected and defy expectations.”

The meticulously chosen coffee and cacao beans perfectly complement the high-quality ingredients and the gentle maceration process that has been used to create Jägermeister for more than 80 years. The distinctive flavour characteristics of Jägermeister Cold Brew Coffee makes it a unique premium herbal liqueur with coffee for optimal enjoyment.

“Combining Jägermeister with coffee has been a fan favorite for years, so we wanted to perfect that experience for our consumers and create a product where those flavors were perfectly balanced,” said Jack Carson, Director of Innovation at Mast-Jägermeister U.S. in a press release. “Jägermeister Cold Brew Coffee fits seamlessly into our portfolio and strengthens our position as the world’s leading liqueur brand, while speaking to our audience who want to live boldly and experience disruptive new things.”

Jägermeister Cold Brew Coffee contains 33 per cent alcohol by volume and is geared toward shot lovers, coffee enthusiasts and Jägermeister brand fans. Just like the original, Jägermeister Cold Brew Coffee is best served as an ice-cold shot at -18°C. Shake the bottle well before serving to awaken the natural ingredients.

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