Koios adds new flavour to lineup
Sports nutrition drink Koios announced that it is currently in production for the launch of a new and exclusive flavour to its Koios beverage lineup.
The company has been working alongside its partners in the sports nutrition field to create a new and exclusive flavour, Strawberry Shortcake. As retail sales continue to increase each week due to the popularity of its current lineup, which include the Apricot Vanilla, Peach Mango, Berry Genius, Blood Orange, and Pear Guava beverages, the Company has decided to formulate a sixth new and exciting flavour.
"Strawberry Shortcake is a nostalgic throwback to summer desserts we enjoyed as kids," said Chris Miller CEO of Koios in a press release. Adding further, "Working alongside our partners during the creative process gave us a more in-depth feel for consumer appeal. Collectively, we decided on Strawberry Shortcake, as this unique flavour profile has not yet hit shelves in a ready to drink format. We are incredibly excited to share this new flavour with our community of consumers and hope that everyone enjoys it just as much as we do!"
Koios beverages, in partnership with nationwide retailers are available in over 5,000 retail locations across the United States. Strawberry Shortcake will be exclusively available for a limited time at one of our nationwide retailer partners, before being released to all of our partner retailers throughout the country later this summer. We hope that the addition of this exclusive flavour will drive additional traffic to our retail partners and that our brand recognition will continue to increase within the sports nutrition community.
The company has seen sales continue to increase each week since inception, and it has continued to receive additional purchase orders from GNC.
"The initial purchase orders we received from our nationwide retailer partners were considerable and we are encouraged to be receiving additional purchase orders in such quick turnaround time. Our online presence also continues to grow with our Instagram account reaching almost 40,000 followers, demonstrating that the Koios beverage lineup is becoming very popular. The additional purchase orders, plus increased weekly sales data and our social media presence proves that demand is strong as we set ourselves up for momentous growth," added Miller.