The company’s slogan, is “Murder Your Thirst” and their cans feature a melting human skull.
Despite Liquid Death’s tough looking packaging, the alkaline rich spring water touts a healthy content of electrolytes and minerals, and claims it is sources from the Austrian alps. The fierce label belies its environmental angle: The companies website explains its choice to be sold in cans instead of plastic. “Aluminum cans are far and away the most sustainable beverage package by virtually every measure,” says the website. “The average aluminum can contains over 70 per cent recycled material, which is 20 times more than the average plastic bottle and over 3 times more than glass or paper cartons.”
Liquid Death adds that “aluminum is infinitely recyclable. Of all the aluminum produced since 1888, over 75 per cent of it is still in current use.”
Liquid Death will “murder your thirst,” not the environment
Unlike most bottled water companies, Liquid Death opted not to market itself as a wholesome product, instead using fonts reminiscent of heavy metal bands, and a tagline that sounds better suited to hard liquor.
Canada launches Zero Plastic Waste CharterPrime Minister Justin Trudeau announced June10, 2019 that the Government…
MTN Dew pairs with KFC to launch newest flavourMountain Dew® and KFC® created a brand character to launch…
Frito-Lay releases snacking studyWith pool parties and beach-season opening, Frito-Lay unveiled the next…
Kosher and vegan-certified Baguette BitesA new snack alternative has hit the market, Sabine’s Collections…