New coffee line customizes caffeine

Canadian Vending
August 30, 2017
By Canadian Vending
MAX by Maxwell House is a new brand of coffee featuring MAX Boost, a unique product that lets people customize the amount of caffeine in their daily cup of coffee.
The new brand also includes MAX Indulge, a line of coffee and cocoa designed for later in the day.

Launched in America, MAX Boost is roasted coffee that offers varying levels of caffeine: 1.25x, 1.5x and 1.75x the caffeine of an average cup of Arabica coffee without changing the taste or how you prepare it. Coffee drinkers seeking a more decadent flavour experience can try MAX Indulge's three varieties: Mocha, Mocha & Salted Caramel and Mocha & S'mores.

www.kraftheinzcompany.com.

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