Smartwater adds two new twists to their brand
Smartwater welcomed two new members to its fast-growing family – smartwater antioxidant and smartwater alkaline.
These innovations bring new twists to the original smartwater, now ionized for a 9+ pH (smartwater alkaline) or infused with antioxidant selenium (smartwater antioxidant).
A solution’s pH level expresses its acidity or alkalinity on a scale, with 7.0 being neutral. Values below 7.0 are considered acidic, and those above 7.0 are considered alkaline. Antioxidants are compounds present in some foods. When these compounds are absorbed by the body, they help to inactivate free radicals or prevent their formation.
The new smartwater extensions, were unveiled at the National Association of Convenience Stores (NACS) show in Las Vegas, and will launch on the West Coast next week ahead of a planned national rollout in March 2019. They will be sold in smartwater’s signature one-liter bottle. For fans not located on the West Coast, smartwater alkaline and antioxidant will also be available exclusively via eCommerce partner Boxed.com before becoming widely available nationally in March 2019.
“We truly believe in the smartwater brand ethos of imagining a smarter way,” said Ginger Cherny, senior brand manager, smartwater, in a press release. “That’s why we want to bring new innovations to meet consumers where they are, regardless of their busy lifestyles, with more hydration choices than ever before. Whether its smartwater, smartwater sparkling, smartwater alkaline or smartwater antioxidant, people can now enjoy more of what they want from a brand they love and trust – all with the same proposition as original smartwater, which is vapour distilled with added electrolytes for taste.”
According to Beverage Digest, bottled water is the second-largest beverage category in the U.S. and continues to report strong growth. In 2017, premium ingredient-enhanced bottled waters like smartwater represented 75 percent of the bottled water category’s total value growth, according to Nielsen.
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