Starbucks enters refrigerated creamer category
Nestlé and Starbucks announced the launch of Starbucks Creamers, allowing the Starbucks brand to enter the refrigerated creamer category for the first time.
The products were developed combining Starbucks flavours with Nestlé expertise and leadership in the creamer category to give consumers a new way to enjoy their Starbucks coffee at home.
David Rennie, Head of Beverages Strategic Business Unit, Nestlé S.A., said in a press release: "The global coffee alliance has allowed us to develop and launch new Starbucks products at an unprecedented speed. We are very pleased to expand the Starbucks brand into the creamers category less than a year after we closed the deal. We will continue to move fast to deliver great Starbucks coffee experiences to our consumers around the world."
Starbucks Creamers offer a creamy texture that celebrates the coffee in the finished cup. They will be available in three flavours: Caramel, White Chocolate and Cinnamon Dolce. They are inspired by consumer recognized beverages served at Starbucks cafés: Caramel Macchiato, White Chocolate Mocha and Cinnamon Dolce Latte.
Beginning this August, these products can be found in the U.S. where groceries are sold and via select online retailers.
"We know that Starbucks customers are passionate about their coffee, and with Starbucks Creamers we are delighted to give them another way to enjoy their favourite Starbucks experience and flavours at home and outside our cafes," said Duncan Moir, president, global channel development at Starbucks, in a press release.
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