Two fall flavours for Sprite
Sprite Cranberry is back in Canada, returning for a limited time now through the end of 2017 while supplies last. Cranberry is a favourite over the holidays, and is the fastest growing carbonated beverage flavour in Canada, increasing 34 per cent over the prior year according to Nielsen market data.
Also this fall, Sprite Cherry will be on store shelves for a limited time in Canada. For the first time, Canadians will be able enjoy the taste of Sprite with a splash of cherry.
Sprite Cherry and Sprite Cranberry are available in 500ml bottles and 2L bottles, while supplies last. Sprite Cranberry is also offered in 355ml can 12 packs. Both new options are clear, caffeine-free and made with 100 per cent natural flavours.
Sprite and its new cherry and cranberry flavours will be promoted with an integrated marketing campaign (IMC) featuring basketball star LeBron James. The IMC features TV commercials with LeBron to keep the brand top of mind along with out of home advertising, paid search, mobile and social media/online content.
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March 21-23, 2018