Bio-K offers line of probiotic functional beverages
By CANADIAN VENDING
Bio-K Plus International Inc. (Bio-K Plus), provider of probiotic supplements and a player in the biotech industry, announced the launch of its new line of functional beverages, Essential.
Focused on offering probiotics, the company is adding the Essential line to its existing Pro and Original lines. Bio-K Plus offers a dose of probiotics in the form of functional beverages.
This announcement is the result of more than two years of research and development carried out by Bio-K Plus’ experienced team that has developed the line of functional beverages infused with probiotic bacteria. This project was led by Martin Croteau, Chief Commercial Officer, and was driven by the need to democratize probiotics, making them more accessible for all, and broaden their use to support global health in a more holistic manner.
“For the extended family of Bio-K Plus, this is the beginning of a new chapter. We have an enviable reputation with health professionals, and the fact that now we can integrate into the everyday lives of consumers is a significant achievement for the company. Bio-K Plus remains a reference in the health sector, and our Essential line aims to offer the mass market high-quality, everyday health products that include probiotics in their formulation,” said Martin Croteau. “The functional beverage market in North America is growing at an unprecedented pace, and the Essential line possesses all the qualities to be a major player.”
“The Essential line offers unique, well-thought-out products and with the same high-quality standards that we expect from Bio-K Plus. What’s most interesting about the Essential products is their formulation – with 35 calories or less per portion for iced teas, and 5 calories or less for the sparkling waters. All products are naturally flavoured and contain no artificial colours, flavours or sweeteners. Furthermore, they are organic, non-GMO and are infused with live and active probiotic bacteria, known for their digestive health benefits,” explained Stéphanie Côté, nutritionist, athlete and author.
The sparkling waters and iced teas will be available as of the beginning of November across Canada in grocery stores, health food stores, in other major retailers and on Amazon.ca.