Canadian Vending

Brach’s fills the Candy Heart void

February 14, 2019
By Canadian Vending
Image courtesy of the Ferrara Candy Company

Despite recent news of a shortage in the iconic favourite Valentine’s Day candy, a broad variety of Brach’s Conversation Hearts are currently available at a wide array of retailers, ensuring everyone can share the love this year.

Brach’s, is now the main conversation heart producer now that the original creator Necco is unable to produce them. The brand still offers heartfelt messages in a wide variety of classic and inventive flavours, sizes and packages.

“In 2018, BRACH’S had 55 per cent market dollar share among the top four brands in the [candy hearts] segment. In terms of pounds sold, we outpaced our nearest former competitor nearly three to one. BRACH’S size, texture, colours, sayings, flavours and quality provide the perfect sweet solution for those conversation heart lovers who are lamenting over reports that this Valentine’s favourite is not available this year,” stated Hans Becher, General Manager BRACH’S and Seasonal Confections at Ferrara Candy Company, in a press release.

BRACH’S Tiny Conversation Hearts are available in classic flavours including wintergreen, banana, orange, lemon, cherry and grape as well as on-trend flavours including Tropical Fruit, Very Berry and Sweet and Sour.


To further tap into trends, Brach’s adds new culturally relevant phrases and colloquialisms to Conversation Hearts on a regular basis, ensuring contemporary expressions, acronyms and emoticons are brought to life. Newer sayings include TTYL (Talk To You Later), Adorbz, BFF, and LYMY (Love You Miss You). These, combined with other contemporary expressions such as Text Me, Yowsa, and ILU, bring this classic Valentine’s Day candy conversation into the 21st century. These newer sayings join timeless and perennially popular phrases that are more common to the category, such as Be Mine, Love You, Let’s Kiss, Miss You and Hug Me.

Brach’s Conversation Hearts first appeared in the 1960s and have been a Valentine’s staple ever since.