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Brazil’s Piata farmers sweep coffee excellence awards


November 3, 2014
By Canadian Vending

Nov. 3, 2014, Missoula, MT – Farmers from the Piatã producing region of Brazil swept the top five places at
the 100th Cup of Excellence competition held at the University of
Viçosa in late October.

Nov. 3, 2014, Missoula, MT – Farmers from the Piatã producing region of Brazil swept the top five places at
the 100th Cup of Excellence competition held at the University of
Viçosa in late October.

The winner, Cândido Vladimir Ladeira Rosa, who scored 94.05 points, jumped out of his seat to accept the most prestigious
award given to any coffee farmer, according to a news release. Farmers from Piatã and Matas de Minas regions accepted the
majority of the 21 awards.

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These areas joining the
legendary Carmo de Minas region as the destination for specialty coffee buyers
eager to purchase Brazil's ultimate coffees.

Candido Vladimir Ladeira Rosa, first-place winner at the
100th Cup of Excellence, won the Presidential Award with a score of 94.05.

Beginning in 1999, in partnership with the Brazil Specialty
Coffee Association (BSCA), Cup of Excellence has aimed to help the
specialty coffee industry through its discovery of quality coffees from
mostly unknown farmers and regions.

"It has created transparency to the farmer,
rewarded them for their hard work, promoted our country's great coffees globally,
and is responsible either directly or indirectly for well over $120 million in extra quality premiums since its beginning, and this is just in
Brazil," said BSCA's executive director, Vanusia
Nogueira, in the release.

This year's winning Brazil coffees, described by the
International Jury as being multidimensional with prolonged sweetness,
exhibiting lively but refined acidity and offering nuances of diverse fruit
flavours, will be sold to the highest bidders on Nov. 26 during an online
auction. 

"Before Cup of Excellence, blending coffees was
standard practice. The discovery of
unknown flavors on the competition table, the stringent selection process and
the farm stories behind each entry has given the industry priceless tools to
better appreciate and find exemplary quality," said Susie Spindler, executive director of the alliance for coffee excellence and founder of the
trademarked program. "To witness the joy of a first-time winning farmer is
an unforgettable experience. Even after 100 competitions and over 2,000
winners, the coffees submitted to be judged continue to surprise even the most
experienced cuppers. Cup of Excellence has revolutionized what is possible for
coffee farmers and, with its comparatively small price tag, could be a model
for other products."

Cup of Excellence award-winning coffees are popular in Asia, where companies are willing and able to pay top dollar for the
opportunity to sell them to an exploding consumer base fascinated with the
flavors of diverse coffees. The winning coffees historically serve as ambassador coffees and often increase demand
for other coffees from the same country, said the release.