Canadian Vending

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BroadSign launches lower-priced media player for vending machines


March 10, 2015
By Canadian Vending

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March 10, 2015, Montreal – BroadSign International, a provider of digital signage
software, is launching a second media player with a lower price point.

March 10, 2015, Montreal – BroadSign International, a provider of digital signage
software, is launching a second media player with a lower price point.

BroadSign Xpress Pro is based on a quad-core Intel processor and the
Windows Embedded 8.1 Industry Pro operating system and features 2 GB RAM
and 32 GB of storage, making it twice as powerful as BroadSign
Xpress albeit almost half the size, said the company in a news release.

The Android-based BroadSign Xpress was
created to supply BroadSign customers with a high-quality,
cost-effective media player and sold 12,000 units after only 18 months
on the market. The release of BroadSign Xpress Pro complements BroadSign
Xpress by providing networks with an increased feature set at a
different, yet reasonable, price point.

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"We oversee a lot of deployments and work closely with our customers
when it comes to the selection of media player," said Bryan Mongeau, vice-president of technology at BroadSign, in the release. "The Intel and Windows
combination offered by BroadSign Xpress Pro is well-suited to more
complex use cases."

BroadSign refers to BroadSign Xpress and BroadSign Xpress Pro as
"smart players". Compared to basic media players that simply follow
instructions from a server, BroadSign Xpress smart players are flexible,
programmable and embeddable. They enable the BroadSign platform's
automated approach to content management and are capable of powering
deployments requiring a high level of intelligence, such as vending
machines and gas pump displays.

"BroadSign is internationally recognized for its powerful,
enterprise-level digital signage software, and Intel architecture
enables BroadSign in delivering an innovative solution that will be used
by networks to advance the digital signage industry," said Jose Avalos, director of visual retail at Intel.

BroadSign will conduct a beta program that invites
customers (BroadSign Trailblazers) to test the first round of BroadSign
Xpress Pro smart players. The anticipated delivery date of BroadSign
Xpress Pro falls in Q3 2015.