Bullet earns accolades for Art and Fundraising
By Canadian Vending
By Canadian Vending
July 23, 2010 – Since it's launch a year ago, Bullet Espresso has
generated a lot of great feedback for Toronto roaster Reunion Island
July 23, 2010 – Since it's launch a year ago, Bullet Espresso has generated a lot of great feedback for Toronto roaster Reunion Island Coffee. Recently though, the company reports that the blend is earning recognition from some unlikely sources – design magazine Applied Arts and non-profit organization Grounds for Health (GFH).
Reunion Island Coffee created Bullet Espresso as a unique blend for local espresso bars and as a platform to raise funds for healthcare projects in coffee-growing nations. To promote the blend, the company gave local Toronto artist Juliana Neufield creative license to craft an illustration that would capture the fresh character of their latest coffee.
The company's trust in Neufield paid off as Applied Arts magazine recently named Bullet Espresso artwork as a winner in their annual Photography and Illustration Awards. Posters featuring this original artwork are prominently displayed in some of Toronto's top indie cafe's helping to build awareness and a growing fan base. With the support of these local customers Reunion Island has raised $5,000 for GFH in the last year.
The company's product specialist Adam Pesce notes, "We spent several months developing the belnd and roast profile before finalizing the recipe for Bullet. "When we tasted the finished product we knew we had more than just a great espresso on our hands, we saw Bullet as a powerful vehicle to support worthwhile projects in coffee farming communities." As a result the company donates a portion of the proceeds from Bullet to support Grounds for Health and it's ongoing mission to bring cervical cancer screening and treatment programs to women in coffee growing countries.
"Reunion Island's enthusiasm for our cause has been exemplary, and we're deeply grateful for the promotions and events that have raised funds for Grounds for Health," comments GFH's executive director August Burns.
Bullet Espresso is widely available at independent coffeehouses within the GTA and in select cafe's across Canada and the U.S. For more information, visit ReunionIslandCoffee.com and GroundsforHealth.org