Let’s be frank; if you work for a company, then your primary goal is to make money. Period. You may have secondary goals to serve the interests of your customers, employees, and be a good corporate citizen, but your number one priority is strictly return on investment. Profit.
Matt is a sales manager with a computer software company. His sales people have the responsibilities of generating new business by making “cold calls” and following up on leads from potential customers who respond to inquiries that his company receives.
Companies spend millions each year asking agencies and marketers to brand their companies in order to reach more prospects. But, how often do these same companies look carefully at the brand that is already built for them by their loyal, current customers?
If you’re thinking of cutting your business’ publicity during these tough economic times, think again. It’s times like this that you have to get your company’s name out there more than ever.
Credibility is not something you automatically have, nor is it something you can bestow upon yourself – it’s something others bestow upon you. And, like beauty, credibility is in the eye of the beholder. Therefore, in order for others to view you as credible, you have to consistently and deliberately act your way into credibility.
NEWS HIGHLIGHT Rollasole Vending Machine & Bloch Roll Ups See what consumers are saying about the idea of buying flats in a vending machine. Women no longer have to suffer that extra walk at the end of the day with flats available in a vending machine.
Imagine meeting with an industry colleague, a marketing leader of your acquaintance from another brand. The topic of discussion is the loyalty program recently launched by your colleague.
March 25, 2010 – Still wondering what all the fuss is about? Not even sure what Twitter is, or how to use it? Let alone how it can help your business?
Dec. 29, 2009 – Katja Kublitz and Ronnie Yarisal have created a machine that literally gives people a break, it provides a cheap, therapeutic but playful approach to stress.
Every day at work, you run the risk of damaging your personal brand – even if you don’t think you have one. How is this possible?
Without a doubt, the past several months have been extremely trying for the vending industry. After surviving through a decade of significant change in how we can, and are allowed to do business, we have battled the loss of our market, through plant closures, legislative interference and lifestyle adjustments in the current recession.
NEWS HIGHLIGHT Health bill will impact food, drug industries One of the more unlikely changes in the health care overhaul bill has to do with vending machines. Nutrition advocates want people to realize how many calories there are in non-diet sodas, potato chips and snack cakes.
Dec. 2, 2009 – Here’s a health-care overhaul detail that we hadn’t heard about until just now: The health-care bills in both the House and Senate would require vending machines to display calorie counts for the food they dispense.
NEWS HIGHLIGHT Actionmatic launches new website Actionmatic Ltd. has announced the launch of its new website, built with the customer in mind.
All you have to do is look around you to know that brands are powerful. In fact, most people are so loyal to certain brands that they stick with them for life. If brand-name products can evoke that kind of loyalty, why can’t people? Well, they can!
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