Not long ago my wife and I were planning a get-together with some friends and wanted to serve a cheese board after dinner. So, we ventured to a local market to look for some cheeses.
We in the vending industry like to play hide and seek. For the most part, we vending operators hide while our customers try to seek us out. The problem is that while we’ve been hiding out, a large chunk of our customer base has been lured away by competition that is only too happy to let people know where they can be found.
During a recent visit to a local electronics retailer, the salesperson I usually deal with was engaged with another customer so someone else stepped in to answer my questions. I wasn’t ready to make the purchase that day but when I returned almost two weeks later my regular “sales guy,” had obviously been told what product I was considering. That meant that I didn’t have to go through the entire sales process again, which saved me time.
A customer’s purchase is overcharged by 10 dollars. The store policy is clear …“No cash refunds.” So the sales associate refuses to issue the refund even though the mistake was hers. The customer was told he would have to accept a store credit or wait for a cheque to be issued by head office.
Achieving success in anything comes down to recognizing and acting upon opportunities. And despite what some people might say, there can be big opportunities hiding in even the smallest of places.
In today’s competitive business environment, it often seems that the most important aspect of someone’s buying decision is price. People constantly ask for lower prices, compare prices with the competition, and badger us to give them a better deal. Regardless of what you sell, you probably face price objections on a regular basis.
Many companies and their decision-makers require written proposals, and if you are like many salespeople, you probably shudder at the thought of this request.
A business without a succession plan is like a ship without a rudder, unable to navigate safely and wisely the sometimes placid, sometimes stormy seas ahead.
Recently, my wife and I had to renew our mortgage for another term. The last time our mortgage was due, our bank called several months in advance and offered a good interest rate, so we automatically renewed with them without shopping around.
When you think of advertising, you think of ads and commercials or brochures and flyers. But in reality, everything you do in business is advertising. And nothing advertises as well as cleanliness.
Did you ever notice that some cultures just seem to have to negotiate every transaction – big or small?
You know how it feels to be stuck in a rut. You’re doing the same activities over and over, and you’re not happy. Maybe you feel bored with your life or burnt out on the job. Perhaps you know what would make you happy, such as a new job position or increased responsibility at work, but making that goal a reality seems insurmountable and not even worth trying.
How much is your business worth? It’s an important question that business owners often find very difficult to answer.
A recent Ipsos Reid survey suggests many Canadians feel they aren’t getting enough nutrition on a daily basis and may be turning to snacks with multi-nutritional benefits to fill the gap.
Did you ever buy anything from someone you didn’t trust? In all likelihood, probably not. Trust is an important issue when it comes to selling.
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