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Cadbury sweetens its social responsibility


August 18, 2009
By Gariné Tcholakian | Media in Canada

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NEWS HIGHLIGHT

Cadbury sweetens its social responsibility
Cadbury is embedding charity into its chocolate, gum and candy sales again.

Aug. 18, 2009 – Cadbury is embedding charity into its chocolate, gum and candy sales
again. Launching today, its One For Me, One For You promo gives
consumers the chance to win anything from instant prizes up to one
lucky participant's $100,000 grand prize winnings – and the opportunity
to give another $100,000 to the charity of their choice. | READ MORE


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