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CAMA Connection: Waves Of The Future

Waves Of The Future


April 15, 2008
By Canadian Vending

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As the new year begins, I find it is a good time to reflect on the past
and ponder how it will ultimately impact our future. Unrelenting from
CAMA’s perspective is how it seems the more things change, the more
they stay the same, as evident in the many challenges currently
affecting our industry. With that said, never has the need for a
strong, nationally unified industry association been so great.

By Jeff Suitor, president, Canadian Automatic Merchandising Association

As the new year begins, I find it is a good time to reflect on the past and ponder how it will ultimately impact our future. Unrelenting from CAMA’s perspective is how it seems the more things change, the more they stay the same, as evident in the many challenges currently affecting our industry. With that said, never has the need for a strong, nationally unified industry association been so great.

While CAMA’s primary mandate is focused on the promotion, awareness and education of the Canadian vending and office coffee service industry, I can assure you that in the background, your association has never been more active. CAMA is working diligently to champion the legitimacy of the vending channel, advocating for its future viability and instilling credibility for this unique method of retailing.

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In my role as CAMA president I often hear, “what does CAMA do for me and why should I join?”

Here’s how I usually respond

The industry needs your support for the following reasons. This year CAMA has organized a major trade show scheduled for May in Vancouver, B.C., and will host no less that five regional golf tournaments throughout the country. These events are designed to highlight the industry’s newest innovations and products, offer nutritional certifications and provide educational seminars on the hottest topics we face today, while instigating an environment for harmonious networking among all members.

A new benefit CAMA is offering this year is based on our recognition of the importance for higher education opportunities for our members. A program has been initiated whereby CAMA will award one free scholarship to attend the NAMA Executive Development Program at Michigan State University (MSU) in East Lansing, Mich. The MSU program focuses on improving general business skills for members in our industry, as well as keeping them up to date on all the latest and greatest in business innovations.
 
Through CAMA’s continued lobbying efforts and the support of a committed membership, I am pleased to report that we have maintained our continuity on key industry issues. CAMA continues to be the influential spokesperson and advocator for our industry’s viability up against new and ongoing challenges and opportunities from emerging technologies, sophisticated payment systems, remote equipment monitoring, obesity, nutrition, healthy eating and active living, just to name a few.
 
CAMA’s efforts have produced a stronger relationship with both the Royal Canadian Mint and the Bank of Canada, where we continue to crusade for the stabilization of our currency while improving the security and integrity of their circulation as used in our equipment. As our industry matures, consumer demand, current trends and competition will force us all to adapt and creatively provide better solutions for our clients. One good example today is in education-related venues across the country: a lot of changes going on there.
 
CAMA is currently evaluating recent changes in energy consumption requirements as they relate to our industry, specifically the installed equipment base’s compliancy with new governmental legislation being proposed next year. In other countries we are seeing the emergence of a global hygiene standard that may soon be recommended for Canada, according to the World Vending Association, of which we are members. Are you ready for that standard?
In summary, our challenges today are no different than those faced by our predecessors. Through their perseverance and savvy business acclimate they found ways to flourish. Now it is our turn to take command of our destiny, tackle our challenges and make the appropriate moves to collectively grow the future together. After all, when one door closes, another opens, and CAMA will be there to help guide you through.


Views From The West

By Darren Nickle, president, CAMA Western Region

This year is already proving to be an exciting one for the vending
industry in Canada. For the first time in western Canada since the 2003
regional trade show in Vancouver, CAMA will be hosting a National CAMA
show at the Westin Bayshore Hotel and Convention Center, Vancouver,
B.C., May 18-19, 2007.

Booth spaces have sold out quickly due to such a high demand,
suggesting the show is on its way to being the most exciting event of
2007. If you have not started planning already, book your flight and
room today to secure your attendance at the show. For more information,
please contact CAMA at 888-849-2262 or visit www.vending-cama.com.

In other news, after 11 enjoyable years of hosting both the annual
Alberta and British Columbia CAMA golf tournaments, I have decided to
continue with only the Alberta tournament and “pass the torch” on the
British Columbia tournament for 2007. The Red Deer Alberta tournament
is scheduled for June 23, at the Alberta Springs Golf Club in Red Deer.
To pre-register, please contact me at darren@canwest-vending.com, phone
780-433-4477 or fax 780-433-4488.

For complete venue and schedule information regarding the 2007 British
Columbia CAMA Tournament, please telephone Gord Leckie at 604-421-2277,
or fax him at 604-421-1184.

I would like to take this opportunity to welcome Gord as the new
organizer of the 2007 B.C. CAMA tournament. Gord is well known in the
industry and is sure to continue the success and popularity of the
event.