Canadian Vending

Products Snacks
Canadian favourite ‘All Dressed’ potato chips being tested in U.S.


September 16, 2015
By Canadian Vending

Topics

Plano, TX – Canadian specialty flavour Ruffles All Dressed potato chips will be available to Americans for a limited time.

“You don’t know quite what to expect when you put Ruffles All Dressed chips in your mouth,” said Dana Lawrence, senior director of marketing at Frito-Lay, in a news release. “That’s part of the charm and discovery. This is not a light and crispy chip. Ruffles All Dressed potato chips are for people looking for more – more ridges, more flavor, more fun.”

The Ruffles brand will sell a version of its top-selling Canadian flavour to the U.S. from Sept. 14 to Dec. 7.

“The chip is particularly popular among young guys — who tend to be connoisseurs of all things that crunch and munch,” the company said.

According to Lawrence, All Dressed is a combination of the most popular flavours and tastes – salty, savoury and sweet.

The chips are being sold in two sizes – a 2.6-oz. bag for a suggested retail price of $1.49 US and a 7.75-oz. bag for a suggested retail price of $3.49 US.