By Canadian Vending
By Canadian Vending
Phivida Holdings Inc., the functional food and beverage company announced its initiative to expand the in-store presence of Oki beverages.
Working with local distributors, Phivida has launched a direct store delivery program (DSD) to place its beverages in individual stores and local chains. Oki is marketed as bottled water infused with 20mg of hemp-derived CBD.
The Vancouver-based company’s distribution partners are now operating in California, Nevada, Colorado, Texas, Pennsylvania and New York, with contracts currently being negotiated in Florida. Since the initiative was launched approximately six weeks ago, Oki beverages are now available in stores throughout the greater Los Angeles area, and in a regional chain in Colorado.
“Our launch in Colorado and California has been a resounding success, particularly with one retail chain where we became their best selling CBD beverage within two weeks of being on the shelf, and they have since decided to expand us into another 20 stores in the state of Florida,” said Jim Bailey, CEO of Phivida in a press release.
“Much of this success is due to the hard work of the sales team along with a robust sampling program, which has yielded incredible results. Also very important is the quality of the product itself and the efficacy it delivers to our customers. I have long said that if we can get the product on to the shelf and into the hands of the consumers, we will win every time against our competition.”
The continuing Oki sampling campaign consists of in-market events, in-store sampling and guerilla marketing in California and Colorado. With in-store sampling in Colorado, a 43 percent conversion rate of individuals sampling to becoming purchasers was recorded.
“For the month of September a marketing blitz in Los Angeles is planned which will not only focus on traditional retail stores, but also on fitness studios, specialty grocery and boutique hotels,” added Mr. Bailey. “Along with our local marketing efforts, we also have several regional account meetings upcoming or pending, arranged by our partners at Acosta, the national consumer package good marketing agency. Our time is now, and we have every intention of capitalizing on it.”