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Canadian snacking survey aims to raise awareness about food allergies


April 27, 2017
By Canadian Vending

Toronto – Fifty-eight per cent of people who suffer from food allergies, or have someone in their immediate family who suffers, prepare or eat snacks made fresh, says a new Ipsos survey commissioned by Enjoy Life Foods for Food Allergy Awareness Month.

The survey, which chronicles the snacking habits of Canadians, measures the inconveniences faced by an estimated eight per cent of Canadians (or 2.6 million) who suffer from severe food allergies. According to the survey, people who suffer from food allergies, or have someone in their immediate family who suffers, prepare or eat the largest proportion of snacks made fresh (58 per cent) as opposed to snacks that are prepackaged (42 per cent). Closely following are those who regularly prepare snacks for an allergy sufferer (57 per cent).

The reality is more Canadians are skipping traditional meals in favour of something they can grab on the go or at work yet, until recent years ready-made options have not been widely accessible to those suffering, the company said. Food allergies change the course of a person’s life, causing “daily thoughts of safe food preparation and avoidance of cross-contact, often a side dish of quarrels with close relatives, some awkward socializing moments, and endless explaining to caregivers, friends, schools, and restaurants.”

Ready-made snacks are becoming more accessible, the company said, and provide options, saving time and allowing a more flexibility and convenience to households with food allergies.

Last fall, Enjoy Life Foods opened North America’s largest allergy-friendly bakery in Jeffersonville, Ind. The facility, which is Certified Gluten Free and dedicated nut-free, manufactures a line of more than 60 products including cookies, snack bars, chocolate bars, baking chocolate, baking mixes, seed and fruit mixes, and Plentils, a lentil-based chip.

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The company will soon launch its baker’s chocolate in individual snack-sized packages, two new flavours of its Plentil chips, and a new category, plant-protein snacks.