Canadian Vending

Features Consumer Behaviour Trends
Cereal biggest seller in healthy snacking trend


September 5, 2018
By Canadian Vending

Topics
Image courtesy of Quakeroats.com

Consumer research has revealed that cereal is no longer just a breakfast food item. Mintel revealed that more than 43 per cent of cereal consumers eat it as a snack.

Healthy vendors or those looking to stock office pantries would do well to supply office kitchens with a range of single-serve cereals, according to the study. Best selling options would be on the go containers of cold or hot cereal, or full grain granola bars.

Mintel examined the cereal-eating habits of a wide range of working-age consumers, and the outliers were the younger generations. 56 per cent of people in the 23-40 age range eat cereal as a snack at home, while 21 per cent of youth in the 18-22 age range preferred cereal on the go.

Out of all of the people studied, 74 per cent of the consumers all agreed it was great for a snack. However these days more consumers are eating more ancient grain-based cereals, such as muesli, granola and high-fibre cereals.

The sales implications for vending machines and pantry services are clear: Keeping inventory stocked with cereal promises to boost sales, particularly single-serve containers.