Canadian Vending

Products Snacks
General Mills offers gluten-free Cheerios in Canada

July 22, 2016
By Maria Church


Mississauga, Ont. – General Mills Canada Corporation is offering five of its Cheerios cereal products gluten free.

Beginning this month, Canadians will have the option of gluten-free Original Cheerios, Honey Nut Cheerios, Multi-Grain Cheerios, Apple Cinnamon Cheerios and Chocolate Cheerios. 

The gluten-free products will maintain the same taste as their originals, and be sold at the same price, Emma Eriksson, director of marketing for General Mills Canada, said in a news release. The gluten-free Cheerios products will be clearly labelled as gluten-free on the front of the box. 

Gluten-free Cheerios were introduced in the United States last summer. In Canada, General Mills already offers gluten-free Rice Chex, Chex Honey Nut and Cinnamon Chex. A new product, Chocolate Chex is launching in Canada this summer.


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