Jan. 23, 2015 – Chobani is expanding its
product line and undertaking new marketing campaigns to include such better-for-you elements such as green tea and ancient grains.
Jan. 23, 2015 – Chobani is expanding its
product line and undertaking new marketing campaigns to include such
better-for-you elements such as green tea and ancient grains.
The new products include Kids & Tots Greek Yogurt
Pouches, Greek Yogurt Oats (Ancient Grain Blend) and Flip Creations, according
to a company press release.
To launch its new platform designed specifically for kids
and tots, Chobani Kids and Chobani Tots Greek Yogurt Pouches will prominently
feature iconic Disney and Marvel characters such as Winnie the Pooh and
Spider-Man on packaging. Chobani Kids offers eight grams of protein and 25 per
cent less sugar than the leading kids' yogurt in kid-approved flavours, said
the release. Chobani Tots Greek Yogurt Pouches, the only refrigerated Greek
Yogurt product especially for tots, have creamy and gentle whole milk Greek
Yogurt blended with real fruits and vegetables, 12 milligrams of Omega-3 DHA,
and live and active cultures, giving a nutritious and delicious Greek yogurt
option for babies and toddlers. The new line of Disney-branded yogurts is part
of Disney Consumer Products' continued commitment to more nutritious food
options for kids and families.
Chobani is also introducing Greek Yogurt Oats (Ancient Grain
Blend), an extension of the brand's recent take on oatmeal that offers a
hearty, delicious, breakfast using only natural ingredients in each cup with 10
g of whole grains, 10 g of protein and 3 g of fibre. The company will also roll
out new products for its successful Flip Creations, which has fast become the
market leader in the mix-in category as a perfect afternoon snack and a
healthier alternative to many candy bars. The company is focusing on popular
ingredients flavours such as hazelnut for its Chocolate Haze Craze and on savoury
flavour combinations, such as Salted Caramel Crunch, and will introduce new
flavours throughout the year.
"Flavor innovation is a big part of the specialness of
our brand. We were the first Greek Yogurt company to launch flavors like
pomegranate, passion fruit, watermelon and grapefruit, so it's natural for us
to be first with flavors like Green Tea that excite the shelf, the category
and, importantly, our consumers," said Peter McGuinness, chief marketing
and brand officer for Chobani, in the release.
"People are hungry for better food options throughout
the day and we'll continue to fuel our growth with products that fill gaps in
the market and meet consumer needs,” he said.
The company’s marketing initiatives in the coming year will
continue to explore new channels to communicate with consumers, building on its
recent Tumblr and Snapchat launches, which the company used to reveal its
latest Limited Batch flavours to brand fans.
Five new product groups are appearing on store shelves in
Greek Yogurt Oats –
Ancient Grain Blend
Two new flavours join the convenient, protein-packed Greek
Yogurt Oats family, Chobani's take on oatmeal made with delicious Greek Yogurt.
The new Ancient Grain Blend is packed with steel-cut oats, quinoa, chia,
buckwheat, and amaranth, creamy Greek Yogurt and real, ripe fruit blended into
two delicious new flavours: Mixed Berry 5-Grain and Apricot 5-Grain. With 10 g
of protein, 10 g of whole grains and as much fiber as a packet of instant
oatmeal, there's a hearty breakfast in each and every cup.
Kids & Tots Greek Yogurt Pouches
Kids & Chobani Tots Greek Yogurt Pouches is the Greek
Yogurt you love, made for the one you love. Made with natural ingredients and
live and active cultures, including real fruits and vegetables, there are no
preservatives, added colors, high fructose corn syrup, modified corn starch or
other artificial ingredients used in other kids' yogurts. Not to mention Kids
has twice the protein and 25% less sugar than the leading kids' yogurt – and
kids love the taste. Find Kids in Strawberry, Banana, Chocolate Dust,
Watermelon and Grape – all offering 25% less sugar than the leading kid's
yogurt – and Tots in Banana & Pumpkin and Mango & Spinach.
Limited Batch Grape
and Green Tea
On the heels of the popular Limited Batch Pumpkin Spice and
Apple Spice this fall, the newest Limited Batch Greek Yogurt flavours are now
on shelves while supplies last. Refreshing Green Tea Greek Yogurt is an
unexpected flavour combination that exemplifies the craft and experimentation
that has long set Chobani apart, while delicious Grape proves grape isn't a
flavour just for kids.
Flip Creations Salted
Caramel Crunch and Chocolate Haze Craze
Flip Creations, which feature tasty low-fat Greek Yogurt
(1.5% milk fat) paired with exciting, culinary-inspired, all-natural mix-ins, welcomes
a few new additions to the family: Salted Caramel Crunch and Chocolate Haze
Craze. Whether it's an afternoon snack, or a swap-in for a candy bar, Flip
Creations are an excellent source of protein packaged in an elevated yogurt
Yogurt flavours: Dulce de Leche Caramel & Dark Chocolate and Double
New flavours are now available for Indulgent Greek Yogurt,
the brand's first dessert product launched last year, including Dulce de Leche
Caramel & Dark Chocolate and Double Chocolate Chunk. Made with 100% natural
ingredients, the richest dark chocolate and creamiest yogurt, the new Indulgent
is so decadent and silky, people will remember to save room for dessert.
Simply 100 Greek
Yogurt flavours: Tropical Citrus and Raspberry Lemon
A 100-calorie authentic strained Greek yogurt made with only
natural ingredients and no artificial sweeteners, Simply 100 is releasing two
new refreshing blended flavours: zesty Tropical Citrus and tropical Raspberry
Lemon. The flavours are sources of protein and fibre, the company said.