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Chocolate Bars Play Up Link Between Cravings, PMS


March 31, 2008
By Canadian Vending

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It’s not as if chocolate needed a boost among women during that time of the month.

It’s not as if chocolate needed a boost among women during that time of the month.

But savvy manufacturers have come up with products that play up the link between premenstrual syndrome and a fix of chocolatey goodness.

The Globe and Mail reports Canadian vitamin maker Jamieson is the latest, with its PMS Support Chocolate Bars.

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The bars have natural botanicals mixed in with the chocolate – including white willow bark extract, a purported natural pain reliever, and artichoke leaf extract, a natural diuretic.

The 14-gram bars also have chasteberry extract, said to reduce irritability, depression and bloating.

Each dark chocolate bar is 70 calories and the recommended dose is three bars a day for up to five days. A package of 15 bars costs $20.

“This is not convenience store chocolate,” said Jamieson spokesman John Challinor.