Canadian Vending

Chocolate, cookies Canadians’ favourite afternoon snack: almond board

April 6, 2017
By Canadian Vending

Toronto – The average time Canadians experience the afternoon crash is 2:30 p.m. according to a recent survey conducted by Vector Poll for the Almond Board of California.

The survey found that of the 85 per cent of Canadians who experience an afternoon crash, it happens at least once a week and 53 per cent of respondents stated they feel tired, sluggish and craving a treat during this time, the board said in a news release. It has launched a “Carpe PM” campaign featuring registered holistic nutritionist Peggy Kotsopoulos to help Canadians develop healthier snacking habits.

“The largest dip in energy a person experiences tends to happen mid-afternoon. I saw this in the corporate world when colleagues would load up on refined carbs and make poor food choices earlier in the day,” Kotsopoulos said. “A heavy lunch, digestion and blood sugar imbalances all contribute to the afternoon energy crash.”

The afternoon crash is a real concern for many people, with many respondents feeling sleepy, having low energy  and being less productive. To combat these feelings in an ideal world, more than half those polled say they would take a nap but more realistically, 30 per cent choose to have a snack. Of those that say they would reach for a snack, 70 per cent said the benefit is to feel more energetic. Satisfying hunger or cravings and having something to hold them over were also strong motivations.


Probably not so surprising is the survey also found that almost half (44 per cent) of respondents craved chocolate and cookies the most during this afternoon haze. Next are salty and crunchy snacks, such as chips and nuts. And while this sugar rush may get people to the end of the afternoon it can start to take a toll on overall diet quality.

“Most people crave something sweet in the afternoon due to the dip in blood sugar levels. Indulging in a sweet snack spikes blood sugar levels providing a temporary boost in energy. However, for this energy to be sustainable, it’s best to incorporate fibre, good fats and protein to your sweet treat to keep blood sugar balanced, and keep your hunger satiated longer,” Kotsopoulos said, adding, “A simple trick of adding almond butter to your chocolate chip cookie recipes does this.”