Canadian Vending

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Chocolate still on top for Valentine’s Day, says NCA survey


February 1, 2017
By Canadian Vending

Washington, DC – Chocolate and candy are what Americans want most for Valentine’s Day according to a U.S. survey by the National Confectioners Association.

“Candy plays an important role in helping people celebrate special occasions like Valentine’s Day and is enjoyed as a treat year-round,” said John Downs, president and chief executive officer of the National Confectioners Association, in a news release.

“Consumers understand the unique role that chocolate and candy can play in a happy, balanced lifestyle. Most people in the U.S. enjoy candy 2-3 times per week, averaging about 40 calories per day and about one teaspoon of added sugar per day from confectionery items.”

Among the survey’s findings:

  • Candy is the most wanted gift for Valentine’s Day: 94 per cent of Americans want to receive chocolate or candy for Valentine’s Day – more than any other traditional gift associated with the holiday.
  • 70 per cent of Americans will give chocolate or candy for Valentine’s Day.
  • 43 per cent of people say they plan to buy themselves a box of chocolate to celebrate Valentine’s Day: Women (47 per cent) are more likely to treat themselves than men (42 per cent), and millennials under age 30 (55 per cent) will buy for themselves more than any other age group.
  • more than 400,000 jobs in agriculture, transportation and retail are supported by the candy industry.