Canadian Vending

Products Beverages
Clearly Canadian To Develop New Product Line


March 31, 2008
By Canadian Vending

Topics

clearlycanadianThe
flood of new bottled drinks shows no sign of abating, with Clearly
Canadian Beverage Corp. announcing it has hired INOV8 Beverage Co. to
develop a new product line.

clearlycanadianThe flood of new bottled drinks shows no sign of abating, with Clearly Canadian Beverage Corp. announcing it has hired INOV8 Beverage Co. to develop a new product line.

INOV8, headed by former Snapple CEO Mike Weinstein, is assigned to “capitalize on the brand’s heritage in the fast-growing water business,” Clearly Canadian said.

“Mike’s enjoyed great success at Snapple, where he purchased a declining brand for $300 million, created a dramatic turnaround and then sold it three years later for $1.4 billion,” stated Brent Lokash, CEO of Clearly Canadian.

“That provides a great template for what we are striving to achieve at Clearly Canadian.”
The relationship with INOV8, whose other principal is Brian O’Byrne, former CEO of Yoo-hoo/Orangina, “exponentially increases the growth potential of the Clearly Canadian brand,” Lokash added.

Clearly Canadian markets flavoured water and vitamin and hydration drinks under that name. It also sells various dried-fruit and nut snacks.