Canadian Vending

Products Marketing Snacks
Clif Bar launches Bike Life campaign and new flavours

August 18, 2020

CLIF® Sweet & Salty energy bars now available in Canada. (CNW Group/Clif Bar & Company)

Clif, a maker of organic, plant-based foods, announced that they will kick-off a new Bike Life campaign in Canada this summer focused on urban cycling. Micromarkets and Vending operators should have these energy bars on hand for city cyclists.

With cycling on the rise in cities across Canada, Clif has joined forces with local cycling partners in Toronto and Montreal to power thousands of free bike rides this summer and feed adventures with CLIF® Sweet & Salty energy bars, now available in Canada.

While COVID-19 has disrupted daily routines for many, cycling has become a popular way for Canadians to stay active and travel within their own city, all while social distancing. As part of the Bike Life campaign, Clif will help more Canadians cycle this summer and discover new outdoor adventures. Clif has teamed up with local Canadian partners, including Bike Share Toronto and Montreal on Wheels, to offer thousands of complimentary bike rides this summer so Canadians can keep active and truly enjoy the Bike Life.

“As Canada’s leading energy bar, we want to help remind Canadians that adventure isn’t only found at the tops of mountains or at some distant getaway, but it’s also right here in their own city,” said Aniefre Essien, Clif Bar & Company brand manager, Canada, in a press release. “During a stressful and unusual time for many across the country, we want to do our part and help more Canadians safely enjoy the summer season through cycling.”