Coca-Cola launches 'PlantBottle'
Coca-Cola Canada Ltd., has announced the innovative PlantBottle packaging to be featured throughout the Vancouver
2010 Olympic Winter Games, joining other select markets in the launch of this partially plant-based PET plastic.
Nov. 16, 2009, Calgary – Coca-Cola Canada Ltd., has announced the innovative PlantBottle packaging to be featured throughout the Vancouver
2010 Olympic Winter Games, joining other select markets in the launch of this partially plant-based PET plastic. The
"PlantBottle" package will be the primary beverage product package used
during the Vancouver 2010 Olympic Winter Games.
PlantBottle packaging is a PET plastic package made with up to 30
per cent of its material derived from plant-based waste material. This
redesigned plastic package represents a significant step in the journey
to becoming the future of recyclable bottles.
material to replace a portion of the petroleum used in PET plastic
allows The Coca-Cola Company and in Canada, Coca-Cola Ltd., to reduce our use of non-renewable resources. Plantbottle package is 100 per cent recyclable, by design.
"Our PlantBottle will be in the spotlight for the Olympic Games,
introducing this innovative packaging to a global audience," said Nikos
Koumettis, President Coca-Cola Canada.
"The Coca-Cola Company has become the first-to-market with a recyclable
PET plastic bottle made partially from plants, and we are excited that Canada is part of this major step in our journey towards sustainable packaging "
PlantBottle packaging currently is made through a process that turns
sugar cane and molasses, a by-product of sugar production, into a key
component for PET plastic. The sugar cane being used comes from
predominantly rain-fed crops that were processed into ethanol, not
refined sugar. Ultimately, the Company's goal is to use other types of
plant-based waste, such as wood chips or wheat stalks, to produce
recyclable PET plastic bottles.
"At WWF, we applaud Coca-Cola's efforts to ensure that sourcing the
raw materials for PlantBottle does not impact the food supply," said Gerry Butts,
President of WWF-Canada. "We cannot trade off climate protection for
food shortages, and innovations such as the PlantBottle packaging show
that we don't have to. This is a solution with long-term, meaningful
"While the PlantBottle introduction and market launch put The
Coca-Cola Company on the forefront of bio-based packaging innovation,
we are continuing to strive to make an even better bottle," said Scott
Vitters, Director of Sustainable Packaging, The Coca-Cola Company. "Our
vision is to continue to innovate until we have a bottle that is made
with 100 percent plant-waste material while remaining completely
A variety of products will be in PlantBottle packaging in Western Canada beginning in December and for the Vancouver
2010 Winter Olympic Games. Products available in the PlantBottle
package will include Coca-Cola, Coke Zero, Diet Coke, DASANI, Sprite,
Fresca, Barqs, and Fanta. All Canadian products available in the new
plant-based bottle will be bottled in Coca-Cola Bottling Company
facilities in Calgary, Alberta and Richmond, British Columbia.
The global launch plans also include availability in Denmark and the United States. Throughout Denmark,
Coca-Cola, Coca-Cola Light and Coca-Cola Zero in 500mL and 2L sizes are
now available in the PlantBottle. And for select markets in the Western
United States, including Seattle, San Francisco, and Los Angeles,
the PlantBottle will be used for DASANI in several sizes and Coca-Cola
in two-liter bottles, starting in January. Future package launches are
being planned in other markets, including Japan and Mexico and for China's Shanghai Expo in 2010.
Coca-Cola Ltd. in Canada has made other sustainability commitments around its Olympic activation, such as:
- Carbon-neutral Olympic sponsor for Games time and the Olympic Torch Relay.
- All Olympic Torch Relay vehicles are hybrid, bio-diesel or electric 1,400 climate-friendly coolers – a North American first.
- 100% collection of all PET containers consumed throughout the Olympic venues.
- All premiums and employee uniforms are made from 100% recycled PET.