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Coca-Cola shares the Diversity of Aboriginal Culture with Canada & the World


July 21, 2009
By Administrator

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July 21, 2009, Vancouver – As a part of our company's ongoing series of Olympic-related programming, Coca-Cola is pleased to launch the Aboriginal Art Bottle program.

July 21, 2009, Vancouver – As a part of our company's ongoing series of Olympic-related programming, Coca-Cola is pleased to launch the Aboriginal Art Bottle program.

The Coca-Cola Aboriginal Art Bottle Program will provide an opportunity for Aboriginal people across Canada to experience the Olympic Spirit and showcase the diversity of Aboriginal art and culture to the world by displaying Aboriginal art on the contour bottle – the Coca-Cola's unique global iconic asset.

This program is open to both amateur and professional First Nations, Inuit and Métis artists working in all artistic mediums from traditional to contemporary (i.e. weavers, carvers, painters, beaders, jewellers, and numerous traditional crafts), the bottles will vary in size depending on the
medium. They will command quite a presence as they can reach up to 6 ft in height.

Over 100 Aboriginal artists from across Canada have expressed interest in this once-in-a-lifetime opportunity to create artwork that will play a role in creating a lasting impression of the Vancouver 2010 Olympic Winter Games experience for millions of people worldwide.

"Our cultures are thriving and we want to share them with the world," said Tewanee Joseph, chief executive officer of the Four Host First Nations, official partners of the 2010 Winter Games. "When visitors come to the Games, they will experience First Nations, Inuit and Métis cultures in an unprecedented way, from works of art in prominent locations at venues to youth acting as torchbearers and flame attendants during the Olympic Torch Relay.

The Coca-Cola Aboriginal Art Bottle program is another exciting example of how the diversity of Aboriginal peoples will be showcased during the Games." The Art Bottles will be unveiled across the country during the Vancouver 2010 Olympic Torch Relay, will be on display at select City Celebrations and will then travel to the Vancouver 2010 Olympic Winter Games where they will be
showcased for thousands of visitors to view.

"Coca-Cola's innovative Aboriginal Art Bottle program is another important avenue for First Nations, Inuit and Métis to feel a personal connection with Canada's Games in 2010," said John Furlong, Chief Executive Officer of the Vancouver 2010 Olympic and Paralympic Winter Games (VANOC). "We encourage artists across the country to seize this opportunity and unleash
their creativity to show the world a brand new way to look at the iconic Coke bottle and the limitless potential of Aboriginal art."

An invaluable facet to this program is its legacy. Each bottle will be up for sale through auction to collectors from around the world. The proceeds from the sale of the Art Bottles will go to the
Vancouver 2010 Aboriginal Youth Legacy Fund to support sport, culture, sustainability and education initiatives for First Nations, Inuit, and Métis youth across Canada.

"Coca-Cola is thrilled to be able to provide such a legacy while contributing to VANOC's commitment to celebrate and build understanding of the rich cultures and traditions of the Aboriginal peoples of Canada," said Nicola Kettlitz, General Manager, Coca-Cola's Olympic Project Team.


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