Canadian Vending

Products Snacks
Coca-Cola urges Canadians to save polar bears


November 16, 2009
By Administrator

Topics

Nov. 16, 2009, Toronto – Coca-Cola
Ltd. has announced details of its ongoing commitment to WWF-Canada's
polar bear conservation efforts.

Nov. 16, 2009, Toronto – Coca-Cola
Ltd. has announced details of its ongoing commitment to WWF-Canada's
polar bear conservation efforts. In celebration of the Vancouver 2010 Olympic Winter Games, Coca-Cola will double last year's $100,000
contribution through its holiday program by contributing $200,000 to WWF-Canada's efforts in 2009.


"Global climate change is an important issue that impacts all of us," said Bobby Britain,
VP Sparkling, Coca-Cola Ltd. "By continuing our partnership with
WWF-Canada we are making a commitment to do our part to slow climate
change and support the polar bear population in Canada."


As part of the 2009 holiday campaign, Coca-Cola is asking Canadians to
help protect the polar bear by going to icoke.ca and entering icoke
PINS found on specially marked Coca-Cola beverages. For every PIN
entered, Coca-Cola will make a cash donation to WWF-Canada, up to a
total of $100,000. Coca-Cola will also be matching individual consumer donations to WWF, up to a total of $75,000 and will make a $15 contribution to WWF for each holiday eGift redeemed on icoke.ca, up to $25,000.

Advertisment


Canadians who enter eight PINs on icoke.ca can redeem them for one of
three Coca-Cola Olympic Games Bears. The plush polar bears, made from
100% recycled PET, serve as a Vancouver 2010 Olympic Games collectible item and a reminder of the impact climate change is having on our polar bears.


"This is an important year for the Arctic and for polar bears," said Gerald Butts,
President and CEO, WWF-Canada. "We are pleased to work with Coca-Cola
to raise awareness and encourage Canadians to take action."

Since 1912, polar bears have symbolized the joy of coming together
in Coca-Cola campaigns around the world. However, experts predict that
if current climate trends continue, polar bears could become extinct by
the end of this century. Through Coca-Cola's multi-million dollar
holiday program, the company hopes to increase awareness of polar bear
threats and encourage support for WWF-Canada's efforts.

The holiday campaign will be seen on TV, in cinema, in-store and on
specially marked beverage packaging from the beginning of November
2009 to January 5, 2010.


Coca-Cola is supporting its commitment to the environment by working with WWF-Canada to:

  • Conserve freshwater resources in Canada.
  • Improve efficiency of the company's water use and decrease the company's greenhouse gas emissions and energy use.
  • Inspire and engage Canadians to fight climate change and live sustainable lives.

 

 


For more information about Coca-Cola in Canada, please visit the website at www.cocacola.ca or www.thecoca-colacompany.com.