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Coca-Cola’s first 2010 Olympic Torchbearer


October 23, 2009
By Administrator

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NEWS HIGHLIGHT

Coca-Cola's first 2010 Olympic Torchbearer
Coca-Cola Canada has named Neil Harbun its first Olympic Torchbearer for the Vancouver 2010 Olympic Torch Relay. Harbun was chosen through Coca-Cola's
torchbearer nomination program because of his commitment to active
living.

Oct. 23, 2009 – Coca-Cola Canada has named Neil Harbun its first Olympic Torchbearer for the Vancouver 2010 Olympic Torch Relay. Harbun was chosen through Coca-Cola's
torchbearer nomination program because of his commitment to active
living.

Coca-Cola Canada is using its sponsorship of the Vancouver
2010 Olympic Winter Games as an opportunity to make a positive
contribution to both the health and wellness of Canadians and the
environment. All torchbearers selected by Coca-Cola were individually
chosen because of their commitment to either active living or
environmental responsibility.

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"Neil has shown remarkable dedication to being a model for others in
making a positive difference in his community, traits that Coca-Cola
has long embraced," said David Moran, director of
public affairs and communications, Coca-Cola Ltd. "Coca-Cola salutes
champions of positive living and is proud to recognize Neil with the
opportunity to carry the Olympic Flame."

Harbun will carry the Olympic Flame in Victoria, British Columbia on October 30th as the torch relay makes its way to the Opening Ceremony for the Vancouver 2010 Olympic Winter Games on February 12, 2010.

 

Meet the Torchbearer: Neil Harbun, Age 21

 

On January 11, 1988, Harbun was born and just 50
hours after giving birth, his mother carried the Olympic Torch through
Wabigoon, Ontario. Now 21 years later, Harbun will carry on his
family's tradition by being a Coca-Cola Torchbearer. His mother's
actions have always inspired Harbun to live an active life. He grew up
playing football, volleyball, track and field, wrestling and
basketball. His favourite sport is football and in 2008 he was National
Champion with the Vancouver Island Raiders. With
his teammates, Harbun reached out to youth in his community to
encourage active living – mainly through running camps for children. He
also volunteers with the Children's Wish Foundation and coaches the
junior varsity football team at River East Collegiate in Winnipeg,
Manitoba. Currently, Harbun is studying sciences at the University of
Manitoba. With this degree he hopes to help and encourage others to
Live Olympic not only by his profession, but by example.

"Participating in an Olympic Torch Relay is a once in a lifetime
experience," said Harbun. "I am honoured and grateful to Coca-Cola for
giving me the opportunity to participate as a torchbearer and to act as
an ambassador of active living."

 

Coca-Cola's Torchbearer Selection Process

 

Individual Torchbearers

 

To inspire everyday Canadians to take steps to support environmental sustainability and active living in communities across Canada, Coca-Cola developed a unique torchbearer program for the Vancouver
2010 Olympic Torch Relay. Canadians who worked to reduce their
environmental footprint or have supported active living efforts to
affect positive change in their communities were invited to visit www.icoke.ca
to nominate themselves to be Olympic Torchbearers. Following their
nomination, Coca-Cola invited selected nominees to submit a written
story about how they Live Positively. Coca-Cola's Red Ribbon Panel, a
group comprised of health, wellness and environmental organizations
then made recommendations to Coca-Cola on environmental and active
living candidates.

 

 

Team Torchbearers

In addition to individual torchbearers, Coca-Cola also awarded
50 'team torchbearers' – each having up to 20 individuals – who have
demonstrated leadership in environmental or active living efforts the
opportunity to carry the Olympic Flame and profile how they are making
a difference in Canadian communities.

 

 

For further information: Media inquiries: Andrea Wooland, Hill & Knowlton Canada, (416) 413-4698, andrea.wooland@hillandknowlton.ca