Coffee remains dominant
Oct. 28, 2013, Canada – A recent survey found that coffee is still one of the most highly consumed beverages Canada.
The Canadian Coffee Drinking Study, conducted by the Coffee Association of Canada (CAC), found that only tap water enjoys equally high past-day penetration.
The results of the research show that approximately two-thirds of adult Canadians (65 per cent) consumed coffee in the past day. Approximately three-quarters of Canadians aged 18 to 79 (78 per cent) indicate they've consumed coffee in the past week. A total of 83 per cent of Canadians say they've enjoyed coffee in the past-year. Coffee drinkers consume on average 3.2 cups of coffee per day.
Traditional coffee is the most common coffee type, with more than one-half of consumers drinking it yesterday (55 per cent), followed by espresso-based coffee (12 per cent), instant traditional coffee (9 per cent), iced/frozen blended coffee (6 per cent) and decaffeinated coffee (5 per cent).
In total, one-third of Canadians consumed an espresso-based beverage last week (32 per cent).
The more popular espresso-based beverages are cappuccinos and lattes where 16 per cent and 14 per cent of consumers had them last week.
Specialty Coffee beverages and iced/frozen coffee are strongest among ages 18-34, who also don’t consume coffee as frequently and tend to drink fewer cups in comparison to other age groups.
Overall, roughly three-quarters of consumers who drank coffee yesterday consumed it in-home (78 per cent), while 37 per cent consumed coffee out-of-home.
The drip coffee brewing format is dominant (53 per cent of past-day coffee users drank a coffee prepared using a drip coffee maker), but single-cup machines are now in a strong second place (25 per cent of past-day coffee users drank a coffee prepared using a single-cup machine). Single-cup brewer ownership is markedly higher in Canada than in the United States (20 per cent vs. 12 per cent).
"One of the features of the out of home Canadian coffee market is accessibility through the high number of outlets per capita," says Sandy McAlpine, CAC president, in a news release. "In fact, coffee is second only to Italy in terms of menu importance for away from home coffee consumption. Further, the single cup phenomenon has dramatically changed the grocery store shelf and the at home coffee drinking experience for many Canadians."