Starbucks launches Nitro Cold Brew in Canada
Nitro Cold Brew is served without ice and unsweetened to highlight the flavour the cold brewing process brings out in the coffee, Starbucks said in a news release.
Toronto – Starbucks Canada will launch a signature Nitro Cold Brew at its Brookfield Place store in Toronto, with more locations to come across Canada over the next several months.
Following the rollout, Starbucks will be the first retailer in Canada to offer Nitro Cold Brew at scale, the company said in a news release. Nitro Cold Brew is infused with nitrogen for a smooth, creamy texture. Based on its Cold Brew recipe, baristas perfect the pour by pulling the tap and allowing the Cold Brew coffee to mix with the nitrogen.
Nitro Cold Brew is served without ice, and as with Cold Brew, it's served unsweetened to highlight the flavour the cold brewing process brings out in the coffee, the company said. While premium espresso continues to be a bestseller, Starbucks said it is experiencing an increased shift in consumer preference to cold versions of these beverages. Iced beverage sales saw approximately 30 per cent growth over the past two years and represents one of the fastest growing areas of the business, the company noted. Approximately one in two beverages sold out of home in Canada are cold and Starbucks expects to more than double the size of its cold beverage business in Canada within five years.
"Our success is rooted in delivering exceptional customer experiences through significant investments in technology, new store formats and coffee-forward product innovation. We know that our customers are seeking flavour experiences that are unique and Nitro Cold Brew delivers on a cold coffee experience that we know they will enjoy," said Rossann Williams, president of Starbucks Canada.
Starbucks' Cold Brew was well received in Canada in March 2015, sparking 65 per cent Cold Coffee growth at launch time, the company said.
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