Canadian Vending

Products Snacks
Coke Deal Reached, Blak Killed


March 7, 2008
By Canadian Vending

Topics

The Coca-Cola Co. announced it has reached agreements with its bottlers
to distribute products from Vitaminwater maker Glaceau, which Coca-Cola
acquired earlier this year.

The Coca-Cola Co. announced it has reached agreements with its bottlers to distribute products from Vitaminwater maker Glaceau, which Coca-Cola acquired earlier this year.

The Atlanta-based company said Coca-Cola bottlers representing 99 per cent of the company’s U.S. bottler-delivered volume have signed on to distribute the Glaceau brands.

Several current Glaceau distributors will also continue distribution of the Glaceau brands in certain territories, Coca-Cola said. In some areas, the Glaceau portfolio of brands will be managed directly by Coca-Cola North America’s Glaceau unit.

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Company officials said the agreements will help the company boost growth of Glaceau products.
Coca-Cola completed its US$4.1 billion purchase of Glaceau in June.

Coca-Cola’s purchase of Glaceau, also known as Energy Brands, was Coke’s largest acquisition ever.

Also, Coca-Cola said it will discontinue U.S. sales of its coffee-infused drink Coca-Cola Blak when current stocks run out. Sales of the drink, which Coca-Cola announced in 2005 it would launch, are expected to continue overseas, Coca-Cola spokesman Scott Williamson said.