Coke launches cashless vending
July 5, 2013, Calgary, AB – Amidst the fanfare of the Calgary Stampede
Coca-Cola will be the first company to roll out Interac Flash payment
with 16 vending machines on the park grounds.
Attendees of the event will be able to try these machines.
“We are pleased to bring the proven convenience, speed and security of
Interac Flash to our vending machines at the Calgary Stampede,” says
John Guarino, president of Coca-Cola Refreshments Canada. “This
first-of-its-kind initiative offers consumers the flexibility to pay the
way they want for the beverages they love.”
Interac Flash is Canada’s only contactless debit technology. By holding
their Interac Flash-enabled debit cards in front of a reader, guests can
pay for their Coca-Cola beverage quickly and conveniently, using money
from their bank accounts.
By the end of July Interac Flash will be deployed on approximately 4,000 Coca-Cola vending machines across Canada.
“Coca-Cola Canada’s decision to offer Interac Flash at its vending
machines is an exciting first for Interac debit payments in the vending
market,” said Mark O’Connell, president and CEO, Interac Association.
Interac Flash gives cardholders the choice to pay for smaller value
items using debit faster than ever before by simply holding their card
at a contactless point-of-sale reader that supports Interac Flash.
Interac Flash uses EMV technology and the existing chip debit
infrastructure, which protects it from fraud tactics such as copying and