Caffeine fiends no longer have to choose between coffee or cola: This new product has nearly double the amount of caffeine than a regular cola.
By CANADIAN VENDING
Something different is brewing up for 2020 that will awaken taste buds of cola lovers and coffee fanatics across the US.
Pepsi announced Pepsi Café, a new beverage debuting in the U.S. in April 2020, that blends the taste of dark coffee with the taste of Pepsi cola.
Featuring two varieties, Original and Vanilla, Pepsi Café is made with roasted Arabica coffee to add a combination of flavours to caffeine routines. Pepsi Café has nearly double the amount of caffeine than a regular Pepsi cola and is available in 12oz slim cans for an easy pick-me-up, whether at work, at home or on-the-go.
“We know that the consumers today are looking for products that meet the needs of energy, indulgence, and refreshment during that afternoon pick-me-up occasion. At Pepsi, we’ve known the potential of blending cola and coffee for years and after striking the perfect balance, we cannot wait to introduce Pepsi Café to the US next year,” said Todd Kaplan, VP of Marketing, Pepsi in a press release. “We are confident that cola fans, iced coffee drinkers and anyone in need of an extra caffeine boost will love the unexpected flavour medley of roasted coffee infused into the refreshing, crisp flavour of Pepsi.”
Pepsi Café is not the brand’s first time launching in the mixed-cola-and-coffee space. Pepsi entered the category in 1996 with the launch of Pepsi Kona.
Fast forward to today, with the growing consumer demand and desirability for ready-to-drink iced coffee products, and consumers’ appetites for new and blended category options, Pepsi is ready to unveil Pepsi Café.
Pepsi Café Original is marketed as a pick-me-up for those who enjoy their regular cup of joe, but also love the sweeter caramel undertones of cola. Pepsi designed its Pepsi Café Vanilla to be a sweeter and creamier beverage, providing consumers with a new twist on vanilla.