Despite seasonal change, chilled coffee gaining ground
Mintel reports that 19 per cent of new coffee launches around the world were iced and ready-to-drink (RTD) products.
Chilled RTD coffee is gaining ground, despite the seasonal turn for chilly weather. What consumers want, Mintel’s report says, is a functional element to their drink that would otherwise not be offered in a traditional, hot coffee. Citing the drink’s versatility to adding flavour and texture, and milk or non-dairy additives, adding a better-foryou element is more likely to increase RTD Coffee sales.
For both hot and cold drinks, adding boosts like protein powders, coconut oil or probiotics are emerging ingredients that are becoming more evident, as seen in NAMA’s Coffee and Tea Show, this year.
Mintel’s report states that oat milk and other plant-based milk replacements like nut or pea milk are becoming more popular, possibly on account of the wave of Ketogenic diets.
Mintel reports that the $45.5 billion coffee shop market can transition into the RTD category, meaning that vending machines can profit from selling bottled and canned RTD coffee drinks. Office coffee services can benefit from adding plant-based milk replacements and offering exotic flavourings as sweeteners.
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