Green teas a popular beverage for vendors
Market research firm Packaged Facts states that the trend towards more “exotic” tea blends such as matcha and sencha are gaining popularity, due to perceived health benefits.
Macha, a powdered green tea has been trendy for several years and has appeared in flavours such as ice cream, and cakes. The marketing report states that the import is seen as international, and gives consumers the feeling of being more culturally diverse.
Sencha is a whole-leaf infusion of green tea, where matcha is a powdered green tea.
With the advent of bottled teas, and Ready To Drink (RTD) tea beverages that are flavoured with fruit and/or spices, the vending industry can benefit from adding green teas such as sencha and matcha to their product line. Benefits from both sencha and matcha often target consumers seeking anything from "anti-oxidants" to a weight loss regime. (Neither factors have been proven clinically to aid eliminating free radicals nor contributing to weight loss.)
Green teas are often targeted towards millennials who are concerned equally with healthy eating and consuming small, ready-to-consume snacks. Green teas are often marketed as having nutritional benefits such as being high in potassium, vitamin C, and magnesium.
Over half of confectionary purchases are in-storeMars Wrigley Confectionery U.S. announced their 2019 confection aisle shelving…
Legalized cannabis and vending/coffee servicesWhat your vending, snack bar or pantry service needs to…
Report: Kombucha trending heavily with consumersA Mintel report indicated that consumers are buying more fermented…
Zenabis partners with True Buch for cannabis-infused kombuchaBevo Agro Inc. announced that it had signed an Arrangement…
CAMA Expo 2018
October 26-27, 2018