Pour-over coffee making waves in office coffee service
Owner of Copper Cow Coffee, Debbie Wei Mullin says that this non-traditional method of coffee sales is key to her company’s success.
Mullin had discovered that her company has seen much faster growth online, where the extra advantage of alluring photos and video of her pour-over coffee system help educate her consumers as well as explain purported benefits.
The popularity of her brand in office spaces through pantry services or office coffee vendors are part of Copper Cow’s success.
The lower price point online purchases are the second element of her product’s popularity. By buying in bulk, consumers can pay as little as $1 a cup.
The subscription services create engagement with the clients, who become not just customers, but also give feedback to product development.
New president for Pepsico Foods CanadaPepsiCo Canada announced two significant leadership changes in its PepsiCo…
Peoples’ parliamentBalzac’s Coffee Roasters had grown from a small café in…
Tim Hortons releases Day of Inclusion DonutOn Saturday, July 20, Tim Hortons and Special Olympics Canada are…
Probars recalled due to undeclared allergensIndustry is recalling Probar brand bars from the marketplace because…