Canadian Vending

Features Consumer Behaviour Trends
Consumers turning to fresh items in c-stores: U.S. survey


April 29, 2015
By Canadian Vending

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April 29, 2015, Alexandria, VA – At least one in three Americans say they have
purchased more snacks that are considered healthy choices over the
past year and are increasingly turning to convenience stores for
these purchases, a National Association of Convenience Stores survey suggests.

April 29, 2015, Alexandria, VA – At least one in three Americans say they have
purchased more snacks that are considered healthy choices over the
past year and are increasingly turning to convenience stores for
these purchases, a National Association of Convenience Stores survey suggests.

More than six in 10 American consumers (61 per cent) say convenience
stores are offering healthier, nutritious products and serving sizes.
This was the third consecutive year that a majority of Americans say
that convenience stores are providing more better-for-you items.

Sales reflect growing consumer choice for food items in convenience
stores. Nearly six in 10 consumers (59 per cent) and seven in 10 of those age
18 to 34 (70 per cent) say that convenience stores offer food that they feel
comfortable eating. Foodservice sales at convenience stores increased
9.7 per cent in 2014, according to the NACS data.

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In particular, consumers are purchasing more fresh and nutritious
food in convenience stores. Overall, 44 per cent of Americans say that
convenience stores offer nutritious items, which is a strong increase
from the 30% who felt that way in 2013. In addition, 43 per cent say that
convenience stores are a place to get fresh food items. Convenience
stores sales of fresh fruits and vegetables (whole commodities like
apples, bananas and oranges as well as fresh-cut/value-added produce
like prepared salads, fruit cups and other packaged produce) increased
10.3 per cent to $362 million in 2014, according to Nielsen data.

“Convenience stores are increasingly becoming food markets for
time-starved consumers seeking snacks, meals and grocery items that are
both fast and healthy,” said NACS chairman Steve Loehr, vice-president
of operations at convenience store chain Kwik Trip.

The NACS survey was conducted by Penn, Schoen and Berland Associates LLC; 1,103 consumers were surveyed April 7 to 9, 2015.