Canadian Vending

Features Equipment Technology
Crane Merchandising Systems demonstrates retrofit screen at OneShow


April 23, 2015
By Canadian Vending

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April 23, 2015, Las Vegas – Vending operators will get their first look at Crane's
Retrofit Screen for Navigator at the 2015 NAMA OneShow.

April 23, 2015, Las Vegas – Vending operators will get their first look at Crane's
Retrofit Screen for Navigator at the 2015 NAMA OneShow.

The 4.3" touchscreen is a plug-and-play add-on to the Navigator
telemetry and cashless solutions, and is compatible with all 100,000
devices in the field today, the company said in a news release.

"Navigator is a platform designed to grow with operators as the
technology and consumer preferences evolve," said Kirn Reis, Crane's
vice-president of cashless. "The retrofit screen was developed by Crane
Payment Innovations and leverages both proven technology and a large
field install base. This is just one example of how a modular and
flexible platform can help operators build a future-ready connected
network of machines, both new and retrofit, that will continue to grow
in value, delivering new ways to connect with consumers and new revenue
streams."

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The retrofit screen is designed to complement Crane's digital product
advertising program for new Media machines that helps operators monetize
consumer impressions. A benefit of the advertising program for
operators is that it offsets some, or all, of the cost of offering
cashless. Crane works with product companies to pay operators for
displaying advertisements for products they already sell in the machine.

In addition to advertising, retrofit screens give operators a simple,
inexpensive way to comply with Food and Drug Administration nutritional
disclosure requirements, improve the consumer experience, communicate
payment options and connect with customers.

"We believe connectivity is transformative to the industry and adding a
screen to the network has the potential to completely change the
economics of the online machine" said Brendan Kehoe, vice-president and
general manager for Streamware, part of Crane Merchandising Systems.
"Our goal is to make the technology as flexible as possible, so
operators have the opportunity to build a connected network that
fulfills their unique vision for serving the consumer. We are excited to
be showing the retrofit screen at NAMA, because it's a great example of
the power and flexibility of the Navigator platform."

Crane Merchandising Systems offers both a retrofit cashless solution
with Navigator for existing machines in the field and an elegant
cashless solution for new Media machines, which combines an integrated
payment solution connected directly to the screen.

Crane provides a range of competitive commercial programs for retrofit
solutions, including financing. Crane plans to have the retrofit screen
in the field in late summer.